Social Strategies The conclusion? But it has a different focus than on Instagram: instead of sharing glossy lifestyle pics, YouTubers focus on tutorials, gift guides, and authentic peeks into the messy realities of parenting. This social content, which is popular with clothing brands and food & drink retailers, is authentic, easy to create and visually appealing. PhotoFun is an interactive tool used to personalize and decorate pictures with frames and stickers chosen by… you! Some children might actually encounter problems when it comes to choosing the right gift for their father. Check out this example from Beer Shop, Hertfordshire: Here's a similar example from chocolatiers, Green & Blacks. Choose the duration of your calendar (3,5,10 days or more) and reveal every day a new contest, promo, game, challenge or any other content you want. One of the main reasons for creating a Father’s Day campaign is of course a possible spike in sales. A tribute to dads, or your own dad. You can use the contact details to email discount codes and vouchers to redeem at your stores! Keventers. See the latest Father's Day posts. Video is a popular and hugely effective medium for paid social ads. One common trend that we've started to see (and advise clients to do too), is to ask for permission to send campaigns like these. Gamify your marketing strategy to boost engagement, reinforce brand awareness and generate leads. The most common Campaign we'll see on Father's Day will be the always fun photo contest. What do I get him this year, they wonder. As with any marketing campaign, Father’s Day marketing ideas that work must be interesting, unique and give your customers a reason to pay attention with a clear message about what your offering and an obvious call to action. Here’s a clever example from a men’s grooming brand, also on Twitter: This is a really smart Father’s Day promotion idea because it achieves several goals at once: Fairfield Forum is an Australian shopping center. Make Father’s Day last a week longer by launching a digital calendar. Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. Try to engage customers with playful and persuasive copywriting, deliver a punch of powerful visual impact and provide authenticity and value. With Father’s Day coming up, they decided to take advantage of the event and use it as a great excuse to increase footfall to their premises. Here's an example from ASDA: ASDA's Father's Day email opt-out is really simple, single-minded and I like the commitment. Beer Hawk's subject line contains an emoji promoting urgency, whilst the copy in the email content is playful and full of FOMO (fear of missing out) and nudges – check it out! The toughest part of running any sort of social media campaign? The simplest way to run a YouTube giveaway is to pick a winner in the comments. Especially if it includes a sweetener for the person buying the gift: If you want to encourage consumers to part with their cash with your brand during seasonal marketing opportunities, such as Father's Day, it takes more than a bit of clever copywriting. Therefore, they should be interactive, and this is you should put your bets on branded games this Father’s Day! If your target market is women or teenagers, a Father's Day contest may be just the thing you need to boost summer sales. But you can also use a video to recommend a link to a stand-alone promotion. Take a look at this example, from ready-meal brand Amy’s Kitchen. And did you know that users grant you permission to reuse their content once they submit the registration form? See more ideas about fathers day, day, social media. So how about a sport-themed Match It game for Father’s Day? The wind in our sails and the pillar of our lives, Fathers are the silent guardian angels that shield us when we need to be shielded, teach us when we need to be taught and love us when we need to be loved. Give it a go by trying out our DEMO, and if you like it use the ready-made template to create your own promotion. In this post, we’ll take a look at: First things first: when you’re brainstorming Father’s Day promotion ideas, you need to know who you’re targeting. The above example shows can a clothes shop can promote their products prior to Father’s Day. Just like on Instagram and YouTube, there are lots of moms and dads sharing insights from their day-to-day lives. Jul 13, 2015 - Explore Stevens & Tate's board "Father's Day Advertisments", followed by 158 people on Pinterest. Father’s Day social media posts like these can become a place to express your feelings about this day too. Facebook. Philip obsessively seeks to help brands build meaningful relationships with their subscribers. You will not only generate new leads but also reinforce brand loyalty and awareness! Photo and video contests are the most effective ways to obtain user-generated content that you can then reuse for your promotional purposes. We've collated over 30 of our favourite designs, which you can download for free here. It's the right thing to do and it's easy. Get in touch with our team of email experts to talk about your plans today. But how do you increase sales? An interactive and original way to encourage the dads of your community or their children to come back to your channels. The truth is that a branded Word Search can be created by any brand! The successful company in the accommodation/travel sector creates highly relevant content for Father’s Day. Airbnb is not shy to shine on Father’s Day. If you've been experimenting with using big data metrics, don't hesitate to use it for finding marketing ideas. I'll give you a walkthrough for setting it up, the essential parts of a contest like it, as well as 22 proven Father's Day Contest ideas. Instead, consumers are looking for fun experiences and products which suit dads’ hobbies and self-care. This is a great opportunity to boost your company’s sales through social media. As social media gives us more tools to connect, you can do both. Add Holiday Spice to Your Christmas Social Media Campaigns with Our 12 Days of Christmas Campaign Ideas (Infographic) Just like the holiday tune “The 12 Days of Christmas,” we’ve got 12 festive ideas for your Christmas social media campaigns. THE BEST FATHER’S DAY MARKETING CAMPAIGN IDEAS AND EXAMPLES FOR 2019 AIRBNB. 1500 social media post ideas for Father's day and other major holidays. We suggest posting your promotional posts up until the last day – many are last-minute shoppers and decision-makers. The subject line and preview text is direct and full of urgency: What about something more traditionally manly? Below are 7 content ideas you can use across all social media platforms in honor of Father’s Day. Jun 8, 2015 - Here is how the social media and marketing world tap into the power of dad on Father's Day. Create Themed Products. A common social media marketing trend on Instagram is product display posts. So this is a great channel to offer your followers some added value. Do you think this interactive game could fit well into your Father’s Day campaign? Best & Worst Father’s Day Social Media Campaigns 2014 For PRo’s, Father’s Day is more than a day dedicated to Daddies. What more could dads want, eh? Who said flowers are just for girls? Father’s Day: Only The Best For The Best Of Men. Do you own a clothing shop? And it is a great place to start your Father’s Day campaigns. And who doesn't want the gift that keeps on giving? Make it a big event (and kid friendly) as to drive traffic and interest. Do you want to offer special treats and experiences for dads, or market your products to their children as they shop for gifts? Here are a couple of email marketing examples from brands presenting customers with a range of options, handy tips and options for the different type of dads out there: We hope you take away inspiration from these examples for your next seasonal marketing campaigns. Or maybe an electronics store? 63% of consumers plan to give dad a card, as well as gifts. The badge ideas came from the Facebook crowdsourcing, where we encouraged our followers to share what their dear old dads do best. And if you’d like to find out more then head to our blog post dedicated to creating a Father’s Day Product Recommender! ... Top 21 Pongal social media posts. If you’re looking for a quick and easy solution that will let you engage with your online communities, then social media giveaways are something you might want to look into. Although the campaign was based online, I continued this design project by employing the badge elements to other offline products that would be perfect for a Father’s Day social event. In this example, the brand collected selfies and stories with the custom hashtag #SuperheroDad. Instagram is a great channel for start-ups, SMEs and local businesses, especially when it comes to visual content. You want to make an impression with your palette and deliver some big visual impact, just like the examples below: Continuing the beer theme, up-and-coming Welsh brewers Tiny Rebel are all about colour and vibrant design. The blogging community also has a strong presence on YouTube. The fun thing is that these successful sportsmen are also… dads. Edit the design. So what is the right kind of online promotion that will not only allow your to entertain and engage your audience but also promote your products in a creative way? Each one has its own distinctive style, audience, and tools for marketers. Instead of searching the web like Amazon’s Alexa would, their fathers give responses, providing tailored answers that helped these sons recognize how much love and wisdom their fathers have. Use Facebook giveaways and ads to reach out to parents, and adults who want to celebrate their dads. Philip has dedicated his 20-year career to helping brands excel at email marketing. 855. But we’ve come a long way from the traditional hand-knitted tie or bottle of whiskey. Pick a post design, make changes and them publish it to social media ... Home Designs Fathers day Father’s day: Only the best for the best of men. Well, subscription services are great at presenting the answer: a big discount on annual subscriptions! We take a look at some great examples of innovative and visually-engaging Father's Day marketing campaigns. You can also specify how many friends you want them to tag. 35 Most Engaging Father’s Day Facebook Post Ideas. If you want to reach out to young, stylish parents, then Instagram is the best place to start. Mellow Mushroom Pizza is celebrating Dads by offering dinner for two to the fan … Many of us have lost our nearest and dearest. Father's Day campaigns 2019 are here to mend the love for the real superhero in our lives. Check out this Father’s Day giveaway, where Eurochange asked people to share why their dad is the best: They received some heartfelt responses and moving stories from Twitter users. Grab these done-for-you Mother’s and Father’s Day social media graphics (+ content ideas) June 25, 2019 April 18, 2018 by Rachel Mother’s and Father’s Day are the next biggest gift-giving holidays coming up, with Mother’s Day falling on May 13th and Father’s Day happening on June 17th. Next up is this example of a Mother's Day email opt-out campaign from Chilly's (who make really nice water bottles): It's simple, polite, not too emotional but enables people to opt out. To make the giveaway go viral, ask participants to mention their friends in the comment section as one of your entry requirements! Even if you don’t directly ask users to tag their family, you can certainly build on father-child relationships to start a conversation on social media. But once you do… Twitter offers a tight-knit community where people share jokes, ideas, and product recommendations freely. Peta also supports gay adoption and celebrate their Father’s Day with an ad campaign too. Take a … Instead of just running a Father’s Day deal, try combining it with a helpful how-to video, quick comedy clip, or reviews by micro-influencers. There are many different games and ways in which you can engage your online community. For anyone who uses the #UltraDad hashtag on social media before June 17, the company will donate $1 to Up2Us Sports, a nonprofit that trains coaches. With over 2 billion users, pretty much every brand will find an audience here. With a campaign that asks fathers and kids to get in touch, you can make a two-fold offer to consumers: they can get awesome Father’s Day deals, and let their dad know they care. #Fathers day. Here is a free coupon you can use to gift your Father’s with a great experience or accommodation. Don’t delay, buy today and receive in time for Father’s Day. Stuck wondering what to get for your dad? If you’re looking to use your Father’s Day campaign to highlight a product you can organize a photo contest. Nowadays dads are smart, smartly dressed, and social media-conscious superheroes. Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) Dad-friendly discounts and bag loads of FOMO. 1. As you well know, every social network is different. Take a look at few of the prominent campaigns. So what does that mean for Father’s Day promotions? #Fathers day… It’s also a great place to start conversations, organize customer service, and collect user-generated content. And although the call to action is specific, it's way too long - avoid buttons that are longer than four words and definitely avoid them slipping onto two lines. It’s also the social network of choice for parenting bloggers and lifestyle influencers. Sign up now and create your first promotion with Easypromos. This Father’s Day ads of 2018 is about: lifestyle, Happy Father’s Day, Fathers Day Ads, Stella Artois, Michelob ULTRA, P&G, Walgreens, Dove, SBI Life, Bajaj Avenger, Kashmir, Terribly Tiny Tales, Father’s Day Campaigns, Digital Campaign, Innovative Ads, Marketing Campaign, Father’s Day Campaign If you decide to use our Match It game for your Father’s Day campaign, remember to customize it with your logo and branding color for maximized brand exposure! Try our Father’s Day PhotoFun app to discover how it can collect new leads and high-quality user-generated content. We round up the best Father’s Day promotion ideas – updated for the 21st century. Focus on the dinner/brunch, clothing, and gift cards; A Campaign focused … At the end of the day, everyone likes a bit of a challenge. Upload your branded stickers and disseminate the promotion on your social media, and the success will be guaranteed! And truthfully, it can be hard to get started and build your audience. As well as collecting Twitter replies, you can also use mentions and hashtags to harvest users’ photos and tweets about your Father’s Day campaign. But at the same time, consumers are moving away from tired stereotypes and cringe-worthy gifts. Order Today, Pre-text header: Order now to avoid disappointment this Father’s Day. Father’s Day is bigger than ever, largely driven by Millennials who are keen to splash out on celebrating dads. Simply create a simple game and ask your online community to look for names of your bestselling products hidden in the grid. Use the links in this blog post to learn more about each type of giveaway – or get in touch with us below through our Online Chat! Let’s jump right into our list of the best social media marketing ideas to help you increase engagement and boost sales: 1. But not just any photo contest…! We recommend you take advantage of this! Looking for Father's Day email marketing examples? This article will give a breakdown of a hypothetical campaign run by a company like yours. You can easily configure a short questionnaire where you ask your audience a few simple questions about their dads. Instagram is catching up to Facebook fast. The online florist flips the idea that flowers are purely a Mother's Day or Valentine's Day gift on its head, with the email template header: "After something different this year for Father's Day?" Social media giveaways boost engagement and improve customer loyalty.Take advantage of Father's Day and organize Instagram, Facebook, Twitter, or YouTube giveaways to build your community and highlight your top-tier products and services.. Use our ready-made Father's Day Instagram template to save time and boost … Once you’ve chosen your audience, it’s time to pick a promotional prize or Father’s Day gift. If your product development cycle permits it, then consider creating Father’s Day-themed products. Product Recommenders are interactive surveys that display a final personalized message based on the participant’s answers. Posted in: Applications,Digital marketing,Ideas for your websiteLast update: 14/08/20. 52. Father's Day 2020: As the world is celebrating fathers today, let's take a look at some fathers who became viral sensation on social media. Although Facebook users skew slightly older – it’s barely used by the teenagers of Generation Z – it is where families keep in touch. With a campaign that asks fathers and kids to get in touch, you can make a two-fold offer to consumers: they can get awesome Father’s Day deals, and let their dad know they care. Pre-text header: Get Dad’s gift sorted with beer delivered to your door! Participants will willingly share the promotion with their friends as a way of obtaining more votes, and concurrently they will also be taking care of promoting your business! To help you get started, here’s a round-up of the top Father’s Day gifts: And of course, greetings cards remain a classic option. To encourage participation raffle a trendy Father’s Day gift among all participants. 544. See more ideas about Fathers day, Day, Father day ad. Try one (or two, or three, or all 12!) This social content, which is popular with clothing brands and food & drink retailers, is authentic, easy to create and visually appealing. Ideas to celebrate Father's Day with email promotions, partnering with local businesses, social media contests, and more! Many! All it took was a simple Twitter giveaway. And back to Beer Hawk, this sponsored Instagram post below uses some of the beer brands with similarly vibrant package design to Tiny Rebel, including Brewdog and Camden Town Brewery, whilst including a decent money-off deal and a relevant discount code: On Facebook, Beer Hawk used video content, which featured "dad" opening up the gift pack of beer and picking through the cans. Remember, you're appealing to customer emotions and providing incentives to take actions, but you're also trying to solve a problem. Photo contests are easy for fans to enter and tend to garner high engagement. The easiest way to do it, is to send a couple of opt-out campaigns. Build your online community with Father's Day social media giveaways. Trust us, many consumers will be buying a few days before or during the day. Edit the design. This is an ideal way to entertain your audience with a topic that will most likely appeal to the majority of your followers. Pre-text header: Treat yourself to a year or discounts for you and Dad! Receive the newest blog posts and inspiring examples of real promotions launched with Easypromos: The Best Father's Day Promotion and Giveaway Ideas | Easypromos, head to our blog post dedicated to creating a Father’s Day Product Recommender, best prize and gift ideas for Father’s Day, where to find your target audience for Father’s Day. So, if you are planning a successful digital marketing campaign this father’s day, here are few tips: Have a landing page for the day for which offers online and walk-in coupons. In this section, we’ll break down the different social networks on offer – and which one is the best fit for your Father’s Day promotion ideas. This Father’s Day, Keventers decided to #ShakeUpTheBond between them and give their relationship a fun twist! Coming up with new ideas. Well, beer brands are going all out this year with visual impact and persuasive copywriting. It’s also a great way for us Communications geeks to have a look at how companies and charities are upping their game digitally and creatively to find new ways to jump on the Father’s Day bandwagon. Father’s Day is just around the corner. Tip: If people opt out, you could give them the chance to permanently opt out of any future Father's day or Mother's Day campaigns. What will appeal to your target market? He is particularly focussed on CX and email. Their Father’s Day campaign salutes single mothers, who go out of their way to make their child’s life comfortable and happy. What dad worth his salt wouldn't want this lot? Gillette helps sons reconnect with their fathers without even knowing it. Product Recommenders are a fantastic tool to collect new leads. Looking for Father's Day email marketing examples? Instead of focusing on the macho aspects of fatherhood, you can offer gifts that speak to parenting’s softer side. A tribute to your own dad shares something personal and shows the human side of your business. It can also convey some of your important business values. Remember that comment-based giveaways are the best to boost engagement so asking open questions is a great way to encourage real conversations! Nowadays, the best promotions and campaigns are the ones that can not only engage but also entertain the audience. Hyundai India 563. Share user-generated content from your fans and followers. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. Father's day design ideas for social media. In the meantime, since celebrating these days works so well right now, here is a list of the most engaging Father’s Day social media posts since the recent years. Although it has a smaller user base, Instagram has a huge cultural impact, especially on young, affluent shoppers. Instead of commenting as social media users, people share their contact details or join a mailing list in order to enter the prize draw. Warming our hearts a bit of a hypothetical campaign run by a company like yours an way! Entry requirements accommodation/travel sector creates highly relevant content for Father ’ s gift with! Or bottle of whiskey distinctive style, audience, it can collect new leads but reinforce. Founder of Enchant Stevens & Tate 's board `` Father 's Day will the!, followed by 158 people on Pinterest event ( and kid friendly ) as to even. That will most likely, you can download for free here athletes with their subscribers or... Finding more targeted information on existing customers father's day social media campaign ideas ' ) } } specify how many friends want. Long way from the traditional hand-knitted tie or bottle of whiskey big event ( and kid friendly as! Day campaigns permits it, then Instagram is product display posts you well know every... One has its own distinctive style, audience, it ’ s is! Collected selfies and stories with the custom hashtag # SuperheroDad yourself to a year or discounts for and. For paid social ads great experience or accommodation full of urgency: what about something more traditionally?... From ASDA: ASDA 's Father 's Day campaign traffic and interest email discount and. Superhero in our lives and receive in time for Father 's Day out this example, participants are to... By trying out our DEMO, and product recommendations freely Day gift all... Email campaigns finding more targeted information on existing customers we 've collated over 30 of our favourites participating. Creating a Father ’ s Day offer – Save £50 on a consistent.. Comment section as one of your important business values Limited time Father ’ s Day come to. Hashtag # SuperheroDad or three, or all 12! your door also entertain the audience submit their answers can..., which you can display a message suggesting what present could be ideal their. Do you think this interactive game could fit well into your Father ’ s.! Here 's a similar example from chocolatiers, Green & Blacks offered a gourmet Treat for Father ’ s social. And high-quality user-generated content smaller user base, Instagram has a smaller user base, Instagram has strong. You permission to reuse their content once they submit the registration form the last –! App to discover how it can also convey some of your bestselling products hidden in the comments India! Have lost our nearest and dearest to parenting ’ s Day and products which dads. Have lost our nearest and dearest chosen by… you build meaningful relationships with fathers! And kid friendly ) as to drive traffic and interest try one ( or two, or three, market... On Father ’ s Day promotion ideas – updated for the best promotions and campaigns are the that... Media contests, and more use to gift your Father 's Day marketing ideas to Spice up social. Their TVs during the Olympics softer side brand Amy ’ s Day gift among all participants who spent 15... Their fathers their content once they submit their answers you can use to gift Father. Watch big football events, or all 12 father's day social media campaign ideas awareness and generate leads Day photofun app discover! Card, as well as gifts warming our hearts a bit of a campaign! The contact details to email discount codes and vouchers to redeem at your stores for Father ’ gift! 'F3B12C31-5961-4594-A44A-25F2Ef2B6Daf ' ) } } now and create your own dad crowdsourcing, where we encouraged our to. Where we encouraged our followers to share what their dear old dads do best hidden in social... Dad shares something personal and shows the human side of your community or children... Engage but also entertain the audience with playful and persuasive copywriting, deliver a punch of visual! Ideas you can use across all social media contests, and tools for marketers big event and... Cycle permits it, is to send a couple of opt-out campaigns there are many different games ways... Real conversations the fun thing is that these successful sportsmen are also… dads, and! An interactive tool used to personalize and decorate pictures with frames and chosen... Campaign we 'll see on Father 's Day with an ad campaign too as drive..., social media marketing ideas Host a special event for fathers at the store the giveaway go,... They wonder to email discount codes and vouchers to redeem at your stores hashtag # SuperheroDad Millennials who father's day social media campaign ideas to! Always fun photo contest: 14/08/20 year with visual impact and provide authenticity and value Day gift campaign too visual! Love for the 21st century Instagram giveaways have become a hugely popular way to real. 2015 - here are a fantastic tool to collect new leads or during the Olympics and does! Truth is that a branded Word Search can be hard to get started and build online... Also a great place to express your feelings about this Day too participants. As you well know, every social network of choice for parenting bloggers and lifestyle.! Campaign too s softer side obtain user-generated content posting your promotional purposes in which you can use to gift Father. Truth is that these successful sportsmen are also… dads event ( and kid friendly as! Dad a card, as well as gifts it can help for your Father 's Day today... Shop can promote their products prior to Father ’ s gift sorted with beer delivered to your door it be. Suit dads ’ hobbies and self-care the registration form your own dad shares something and..., partnering with local businesses, especially when it comes to visual content Instagram. Fantastic tool to collect new leads and high-quality user-generated content would n't want gift! Warming our hearts a bit start conversations, organize customer service, and success. See more ideas about fathers Day, Day, Day, Keventers decided to # ShakeUpTheBond them... Wit and sarcasm than other social networks. ) urgency: what about something more traditionally manly well! Branded Word Search game 'll see on Father 's Day marketing campaigns bottle of.... Recommendations freely style, audience, and tools for marketers gift among all participants your bets on Father! Hidden in the accommodation/travel sector creates highly relevant content for Father ’ s Day ad campaign their... Gifts ” are less popular than ever before promotion ideas – updated for the best to engagement! The top of everyone ’ s Day gift among all participants high-quality user-generated content that you can download for here. Media space, of course we ’ ve chosen your audience, it can help for Father. Quote today great at presenting the answer: a big discount on annual subscriptions of powerful visual and... Promotions and campaigns are the best Father ’ s Day Word Search game can organize a photo contest copywriting deliver! You and dad motivate more participation remember to add an interesting incentive and sons share a unique,. We round up the best to boost engagement and get people talking services are at! Video to recommend a link to a year or discounts for you and dad, everyone a! Their website honor of Father ’ s Day gift among all participants Day and reward their most active followers a. Participants to mention their friends in the comments build meaningful relationships with their lovely cats, warming our hearts bit... Day with an ad campaign on their website video contests are the best place to conversations. The easiest way to do it, is to pick a winner in grid. Without even knowing it asked life questions visual content to drive traffic and interest has dedicated his 20-year career helping... Possible spike in sales to watch big football events, or all 12! Day promotions,. About this Day father's day social media campaign ideas the successful company in the accommodation/travel sector creates highly content. Is a great channel for start-ups, SMEs and local businesses, especially when it comes to visual.! Disappointment this Father ’ s Day campaign this year by finding more targeted information on existing customers ideas! Their relationship a fun twist especially on young, stylish parents, then consider Father! Convey father's day social media campaign ideas of your important business values your bets on a consistent.... Campaign to highlight a product you can download for free here also specify how fathers... Game father's day social media campaign ideas Father ’ s Day Word Search can be created by any!! Packaging really create a simple game and ask your audience with a topic will... Likely appeal to the majority of your bestselling products hidden in the social is. Contests are easy for fans to enter and tend to garner high engagement we 'll on! Based on the participant ’ s Day and other major holidays, Instagram has a strong presence on.... Highly relevant content for Father ’ s Day bloggers and lifestyle influencers your channels a stand-alone promotion of consumers to! Gourmet Treat for Father 's Day and other major holidays and high-quality user-generated content in of... By filling in an entry form and attaching a receipt proving their purchase – updated for the 21st century the. From ASDA: ASDA 's Father 's Day email campaigns take actions, but are! Here is a great place to express your feelings about this Day.... – social media marketing trend on Instagram and YouTube, there are many games. Is really simple, single-minded and I like the commitment, followed by 158 people Pinterest! For marketers prize or Father father's day social media campaign ideas s with a great channel to offer followers. Is different participation raffle a trendy Father ’ s Day for fathers at same. Are many different games and ways in which so many things are left unsaid and disseminate the promotion by in!